Global Online Marina Platform For Superyachts Luxberths Launched
Published: Friday, 06 January 2017
Luxberths, an advanced booking system of superyachts with a comprehensive database of marinas for yacht operators, has been launched at the Thailand Yacht Show in Phuket Dec 15-18.
(Photos: LuxBerths - iMac version)
The system has a database of over 500 marinas accounting for more than 18,000 superyacht berths and offers yacht operators the advantage of a quick, convenient booking service to any marina on the system.
LuxBerths has selected the most popular marinas in the world and created a platform for marinas to promote their benefits and services to a global audience. Once the initial sign up phase is completed, LuxBerths will fully launch the platform in January 2017 with specific functions focused on bookings, sales and destinations.
“The superyacht industry has been growing globally for many years and we believe that in terms of communications there is an opportunity for an upgrade in connectivity,” says LuxBerths CEO James Wickens. “LuxBerths platform provides a unique gateway for Captains and Owners to simply compare marinas plus book berths seamlessly online whilst saving money on more traditional booking options.
“As marinas develop and become more sophisticated, not only in how they operate but also via their marketing programmes, there is a distinct need for an online, user-friendly platform that delivers convenience with a wealth of information.”
As well as providing fast, convenient booking options, LuxBerths will offer Captains up-to-date information on individual marinas as well as in-depth destination features that will provide insights to key yachting locations.
One of the first groups to sign up to the platform is the Aseanarean Bluewater Alliance (ABA), made up of 13 marinas in Asia including Raffles Marina, Ocean Marina Yacht Club, and Phuket Boat Lagoon.
“The industry is developing fast and it’s important that yachting embraces new technology and all the advantages that it provides,” says Raffles Marina CEO Ray Parry. “This platform not only allows our alliance to promote our individual marinas but also our destinations, so it’s a great boost for the super yacht community in Asia and beyond.”