Beneteau Asia-Pacific headquarters in Hong Kong
Published: Thursday, 09 March 2017
Beneteau Asia-Pacific, one of the Beneteau Group’s international branches, is now located in Hong Kong. It is located in Sheung Wan with seven staff.
(Photos: Beneteau Group - Oceanis 62)
Thibaut de Montvalon, Beneteau Group's Asia-Pacific Director, said: “This is a very positive step for the Group’s development of the Asia-Pacific region. From Hong Kong, we can cover the whole of Asia including China, Northeast and Southeast Asia, and the important markets in the Pacific as well.”
Hong Kong is well placed to be the regional HQ, according to de Montvalon. Hong Kong’s strengths lie in its mature business infrastructure, and its location as the logistics hub of Asia. It is the Group’s main commissioning centre in Asia, and from here, Beneteau can easily move yachts, spare parts, and even personnel around the region. The Pacific, a growth area for Beneteau, is within easy reach of Hong Kong too.
Beneteau has opened an office in Shanghai in 2005. Now the network of over 30 dealers representing Beneteau, Lagoon, CNB, Monte Carlo Yachts, Four Winns and Scarab will be expanding their important role in the Asia-Pacific.
The regional HQ was established to ensure that Beneteau dealers are properly set up to service their clients. That includes knowledge, training – in both Chinese and English – and management of the distribution network.
(Monte Carlo 6S)
When it comes to customer engagement, Beneteau is also a regional leader, running events organised specifically for the owners across the region and service-training courses for their dealers, as well as technical days that let owners and the press have a look and see "what's under the hood".
Beneteau is also keen to grow the sport of sailing in the Asian region, and is the title sponsor of the Aberdeen Boat Club's Four Peaks Race in Hong Kong. A fleet of 30 Beneteau 40.7 racing yachts was instrumental in the establishment of the largest keelboat event in mainland China – the China Cup International Regatta.
On the luxury motoryacht side, the recent arrival of the first Monte Carlo Yachts 80 in Hong Kong was marked in immense style by a champagne reception held at the Aberdeen Marina Club. The Beneteau and Lagoon Owners’ Rendezvous in 2016 were also very popular, and the 2017 editions are in the planning stages right now.