SAP to be Host Venue Partner for Extreme Sailing Series Los Cabos Act
Published: Tuesday, 21 March 2017
The German software company SAP – a longtime supporter of the world's leading Stadium Racing Series – will be the Host Venue Partner for the Mexican Act, which was the first time in the race history to reach Mexico. The final Act in Los Cabos will start in late November.
(Photos: Lloyd Images, Fideicomiso Turismo Los Cabos - Los Cabos)
SAP has been Official Technical Partner to the Extreme Sailing Series since 2012, providing insights to sailors, coaches, spectators and the media through SAP Sailing Analytics. The corporation is also Title Sponsor of the Danish-flagged SAP Extreme Sailing Team.
Dr. Stefan Lacher, Head of Sponsorship Innovations at SAP, said: "We are thrilled to bring the Extreme Sailing Series to Mexico for the first time. Los Cabos is the perfect venue for the unique stadium races and it promises to be an extraordinary and exciting Series finale in 2017.
"The Extreme Sailing Series has truly embraced digital transformation, not only optimising sailor performance through analytics, but also enhancing the spectator experience by bringing fans closer to the action both at the event, and online. With eight Acts in multiple regions, the Extreme Sailing Series allows us to showcase this tremendous partnership on a global scale.”
Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, said of the new partnership: "We are excited to be partnering with SAP this year and to be involved with how their cutting-edge analytics will help the competitors perform better. SAP's software will make it easier for fans and sailing enthusiasts to understand the competition, which will create a more enjoyable and engaging experience for all. We are pleased to have Los Cabos as a part of this innovation.
"The Extreme Sailing Series is a prestigious event that complements our destination well. Los Cabos is home to a magnificent selection of hotels and resorts, world-renowned gastronomy and a beautiful ocean setting and desert surroundings. We are incredibly honoured to be a part of this year's competition".
Located at the southern tip of Mexico's Baja Peninsula, Los Cabos is known as 'Land's End'. Baja is blessed with beautiful weather almost all year round, the hot temperatures cooled by the breeze coming off the Pacific Ocean, offering perfect conditions for sailing.
The opening Act of the 2017 Series has recently taken place in Muscat, Oman, with SAP Extreme Sailing Team taking the first victory of the season. The competition continues in Qindao, China on April 28. The Los Cabos Act runs from November 30-December 3.