Azimut Yachts recognised as Best Brand Presence in Asia
Published: Thursday, 20 April 2017
The 13th edition of the Asia Boating Awards named Italian shipyard Azimut as the Best Brand Presence in Asia on April 5 at ONE°15 Marina in Singapore.
(Photo: Asia-Pacific Boating - Asia Boating Awards)
The prize recognises the strategy launched by the shipyard more than two years ago to strengthen the brand’s commercial presence in the area, based on the broad network of local single-brand partners, dedicated exclusively to the shipyard’s collections, which Azimut Yachts has been building for some time now.
Commenting on this major award, Azimut Yachts General Manager Marco Valle said: “The Best Brand Presence award sends a clear signal that the initiatives we’ve taken in Asia reflect the needs of local customers perfectly. This is confirmed by first half results, which report over 25% turnover growth in the area on last season.
“This means we’re successfully conveying all the passion for the sea and the Italian lifestyle for which the Azimut Yachts brand is an international ambassador, and this award encourages us to do even more”.
Azimut Yachts attended the Singapore Yachts Show (April 6-9) at Sentosa Cove Marina, with a fleet of six yachts, including two from the Grande collection.
The Italian brand has been represented at the show by single-brand dealer Azimut Yachts Singapore, which has been operating in the area since June 2016. At the present time, the shipyard has exclusive dealers in Thailand, Indonesia, Hong Kong, Singapore, Philippines, Japan, Taiwan, Vietnam and China.