Published: Monday, 10 April 2017

During the year of Lee Marine’s 20th anniversary, Founder and Managing Director Joshua Lee was named as the Personality of the Year at the Asia Boating Award 2017 (April 5).

Joshua Lee Named Personality Of The Year At Asia Boating Awards

(Photos: Lee Marine - Joshua Lee)

Lee said: "All the candidates bring their own distinctive specialities to the business of yachting in South-east Asia. We work together on this common focus.” 

Twenty years ago, Joshua Lee, an avid yachtsman sailed into Phuket for the first time. As he tried to list his centre-cockpit 37ft sailboat for sale, which he lived on, Lee recognised what was missing – professional, quality marine and yacht brokerage services. At 23 years old, he moved from Brisbane, and in 1997 Lee Marine International Marine Brokerage was born. What started as a way to sell his own boat grew to become an internationally known and respected company.

Founder and Managing Director, Joshua Lee builds his business on passion and expertise. As Thailand’s leading luxury yachting company – it specialises in the sale and purchase, after-sales care, management and construction of some of the finest yachts in the world. 

Martin Holmes was the first to join Lee Marine as a yacht broker. Now as the company’s General Manager, Martin recalled his first impression of Lee: “His vision was already raising the bar for professional yacht sales and services. Even today, as Lee Marine solidifies a more internationally respected reputation, sights are set higher again. Lee Marine is known for their passion and personal touch.”

Two young, motivated talents combined and Lee Marine started soaring. Within the first months of opening their business, Lee Marine sold a sizeable yacht from the Australian brand Riviera, and has been their exclusive Thailand dealer ever since. Soon the Ferretti Group with their brand range – Ferretti Yachts, Pershing, Riva, CRN and Custom Line engaged the ambitions of this team with Lee Marine being named Best Pershing dealer in Asia Pacific.

Robb Report recently recognised Joshua Lee as one of the top 10 CEOs in Thailand at their anniversary issue – ‘Through Leader’s Eyes’. Lee sees the potential for Thailand and South-east Asia’s incredible cruising grounds. Gems from Feadship and Cantiere delle Marche (CdM) already have Asia-based owners.

Lee stated: “Our belief is that you need to invest and re-invest to be sure you reach your ultimate goal – that of doing your best and satisfying clients. Our approach to business – we see slow and fundamental growth of Phuket while outsiders may see fast. We are here for the long run. Trust and partnership with buyers, seller and builders is of paramount importance. The yacht owner’s satisfaction is superlative and fundamental. Simple.”