Princess Yachts partners with Bentley Motorsport
Published: Wednesday, 05 April 2017
Princess Yachts has signed a three-year sponsorship deal with Bentley Motorsport, which will see the two global brands partner together in motorsport activities around the world.
(Photos: Princess Yachts - Kiran Haslam, Marketing Director, Princess Yachts and Kevin Simpson, Motorsport Marketing Manager, Bentley Motors)
Princess was granted special permission to cruise around the protected freshwater Marina, allowing guests to take in the iconic vista of the Singapore skyline including Marina Bay Sands and Fullerton Bay Hotel.
Princess Yachts will join Bentley Motorsport’s other brand partners and the iconic luxury yacht manufacturer’s branding will be seen on the new 2017 livery for the Continental GT3s racing in the Blancpain GT Series in Europe, Pirelli World Challenge in the USA and China GT series in Asia.
Kiran Haslam, Marketing Director for Princess Yachts, said: “The partnership has always been very real in the hearts and minds of our customers. Currently Princess customers engage with Bentley at most of our global events, and in Düsseldorf this year, where Princess displayed the largest line-up at BOOT 2017 we teased the new motorsport partnership at an exclusive private event.
“The enthusiasm and excitement generated was incredible, and the opportunities for both Bentley and Princess to work together collaboratively has ignited a series of exciting activities that we intend to reveal in the coming months.”
Brian Gush, Bentley’s Director of Motorsport, said: “We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours. The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, which we all agreed was a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”
In addition to branding, the partnership will include joint activities that bring the worlds of luxury yachts and motor racing together.
(Bentley Continental GT3 race car)
Princess Yachts will host an 11-model line-up highlighted by the show debut of the new S60 at the Singapore Yacht Show from April 6-9, featuring the Princess 49, 52, 56, 60, 68, V39, S72, along with award-winning 75 Motor Yacht, 88 Motor Yacht and the Princess 32M from the M Class range.