Singapore Yacht Show records 14,286 visitors this year
Published: Thursday, 20 April 2017
Over the course of the four-day event, the Singapore Yacht Show (SYS) at Sentosa Cove welcomed a total of 14,286 visitors. In addition to the 94 yachts on water, visitors were treated to a programme of supercar parades, fashion shows, yacht parties, gourmet food stalls and an array of pop-up bars. The 13th edition of Asia Boating Awards took place on April 5 preceding the Show, honouring some of the best in the yachting industry.
(Photos: BlueiProd & Superyacht Times - SYS 2017)
The SYS 2017 line-up included the largest yacht on display – the 77m Silver Fast, and a record number of World and Asian premieres.
Prominent brands including Boat Lagoon Yachting and the Ferretti Group debut their newest yachts and concepts to the Asian market at the Show.
Boat Lagoon Yachting had the largest exhibit, with a total of 13 boats on display, including the first in-water showing of the Princess S60, and the Asia premiere of Jeanneau’s Sun Odyssey 349.
In partnership with Hong Seh Marine, the Ferretti Group showcased five yachts, three of which – Ferretti Yachts 450, Pershing 5X and Ferretti Yachts 700 – made their regional debut.
Vrit Yongsakul, Group Managing Director of Boat Lagoon Yachting and Princess Yachts South East Asia, commented, "It's been a good show this year for Boat Lagoon Yachting – our biggest display of 13 luxury yachts has attracted a huge amount of interest from both seasoned and first-time buyers, particularly the Princess S60 which made her in-water world premiere at the show this week.”
Simpson Marine Singapore Country Manager Nick Stratton reported the sale of the Lagoon 620 Essence on display, and also the Beneteau Gran Turismo 46, which was premiered at the Show.
“This boat proved very popular – there are more orders to come andwe are confident of many sales to come. Our charter programme has proved particularly successful, with many bookings confirmed at the show – and our E-power Marine Finance product attracted a lot of interest.”
Gulf Craft was present again with a Majesty 48 and a Nomad 65. Mahmoud Itani, Communications and Marketing Manager, said: “The Nomad attracted a great deal of interest. The one on display is subtly different from its predecessors. We have been gradually refining the interior in response to customer comments and suggestions. Gulf Craft have been present at all seven Singapore shows now, and we fully intend to continue our presence in 2018.
“The Show feels very positive this year - there have definitely been more visitors, more serious buyers having more fun, and we like the new opening times.”
Azimut, Ferretti Group, Princess Yachts, Simpson Marine and Sunreef hosted a number of social events.
Sunseeker was one of the many returning exhibitors to increase their SYS showcase. Douglas Culverwell, Sunseeker Regional Business Manager, said: “Last year we had a stand on the Esplanade, but this year we were able to display a brand new Sunseeker Manhattan 55, which attracted a lot of interest. We are continuously strengthening our presence in the region, and the Singapore Yacht Show is a key part of our strategy.
“We will be back with a much bigger presence next year. We have a main office in Hong Kong, and now we are concentrating on building our brand strategy at this end of Asia.”
Leopard Catamarans had its largest showcase to date with four vessels on display. Kit Chotithamaporn, Yacht Sales Manager in Asia, reported an “excellent Show, with two boats sold (so far), the Leopard 45 and the Leopard 48.”
Azimut celebrated the sales of a total of five boats straight ‘off the dock’. Choppy Tan, Azimut Singapore CEO, commented: “We are extremely happy with SYS this year, attracting guests from across the region, and selling five boats throughout the weekend. Our booth had no downtime and we were overflowing from opening way past show closing every night. We are delighted by our growing Azimut family here in Singapore and we look forward to putting on an even bigger display next year.”
The V.VIP’s were shoulder to shoulder at the exclusive sponsor parties on the big boats all week. The owner-promoter of 41m M/Y Ocean Emerald hosted three soirées. Guido Krass, the owner of the 77m Silver Fast from Silver Yachts in Australia also held two exclusive events for many UHNW visitors.
Asia Pacific Yachting Conference and the Asia Boating Forum were also held in the Show.
CEO and Founder of SYS, Andy Treadwell, said that “this is a brand show in a business location. “Singapore is the financial and luxury hub of the region, and is perfectly located to be able to tap into the Indonesian and Malaysian markets – as well as the all-important Chinese goldmine.”
The SYS 2018 have been confirmed to take place from April 12-15.