Published: Friday, 05 May 2017

Luca Brancaleon was appointed as the Sales Director of the Beneteau Group as of March 20. He manages the brand’s international commercial strategy.

Beneteau Appoints New Sales Director

(Photo: Beneteau - Luca Brancaleon)

Graduated as a law student at the University of Parma in 1996, Brancaleon has abundant sales management experience in the multihull industry. He has also worked in the mechanical and pharmaceutical industries before entering starting his nautical career 13 years ago at Sessa.

He then worked for the Brunswick Group to develop brands including Boston Whaler, Hatteras, Cabo Yacht, Sea Ray and the L class, accumulating knowledge of the boating field as well as marketing.

An expert in languages and foreign cultures, his vision of the profession is largely geared towards customer expectations, to which he responds with a rigorous sales approach.

Brancaleon succeeded François Rodrigues, who will move to a new role in the Sales Development for the Bénéteau Group Boats Division.