Published: Friday, 12 May 2017

The Beneteau Group was named as the Best Brand Penetration in Asia at the Asian Marine & Boating Awards Ceremony in Shanghai, China on April 27. 

Beneteau Awarded Best Brand Penetration In Asia 1

(Photos: Beneteau Group - Asian Marine & Boating Awards in Shanghai)

The awards honoured the winners from across the whole spectrum of the boating world in Asia with a focus on China, serving as a benchmark for the marine industry in the region.

Beneteau’s presence in the region is not new. The shipyard was founded in France over 130 years ago and Beneteau established its Asia Branch in China in 2005. The Beneteau Asia-Pacific office is now located in Hong Kong, expanding its regional reach and strengthening the operations across the region. The office manages the brands Beneteau, Lagoon, Monte Carlo Yachts, CNB as well as Four Winns and Scarab. 

Beneteau Awarded Best Brand Penetration In Asia 2

Groupe Beneteau is also involved in several major regattas, boat shows, boating events and owners’ gatherings across Asia.