Ferretti Group to partner with fashion brands at MonteNapoleone Yacht Club
Published: Friday, 12 May 2017
The six brands of Ferretti Group will participate in the MonteNapoleone Yacht Club 2017 (May 15-21), held at the heart of Milan’s boutique fashion district. Each brand will partner with a name in fashion, accessories or watches.
(Photos: Ferretti Group - MonteNapoleone Yacht Club 2016)
The partnerships are:
- Riva and Dolce & Gabbana
- Ferretti Yachts and Piaget
- Pershing and Ermenegildo Zegna
- Itama and Italia Independent
- Custom Line and Etro
- CRN and Sutor Mantellassi
For a week, miniature models of the vessels in the Ferretti Group’s fleet, along with images and installations tailor-made for the occasion, will fill the windows and interiors of the boutiques alongside the partner companies’ products.
MonteNapoleone Yacht Club 2017, organised by the Associazione MonteNapoleone and sponsored by the City of Milan, is now on its third edition. It sees some the most renowned boutiques in the fashion district transformed into custom-designed sets in keeping with the styles of the most famous international shipyards.
On Tuesday May 16, all Via Monte Napoleone will be transformed into a marina, with boutiques playing host to invitation-only evening cocktail parties.