Published: Monday, 29 May 2017

Lagoon Catamarans and Simpson Marine jointly celebrated the Asian Launch of the Lagoon flagship, the Seventy 7, at Aberdeen Boat Club’s Middle Island Club House, Hong Kong on May 11. 

Lagoon Seventy 7 Has Her Asian Premiere In Hong Kong

(Photos: Simpson Marine - Guests on Lagoon Seventy 7)

Organised by Simpson Marine, the Asian Launch party gathered over 250 guests from various Asian countries.

Attending guests were transported to the party directly from Aberdeen Boat Club’s main clubhouse, and enjoyed the scenic Middle Island setting against a sunset-lit backdrop of three smaller Lagoon catamarans anchored around the Seventy 7.

The event was held in a Caribbean theme inspired by the connotations of Lagoon’s name and saw the clubhouse transformed with island-themed décor, Caribbean dancers, and a DJ playing Caribbean and Latin music.

Lagoon Seventy 7 Has Her Asian Premiere In Hong Kong 2

Guests were greeted with champagne and caviar tastings and enjoyed a BBQ on the open terrace, which was transformed into a Caribbean island feel with over 300 palm tree leaves, aquariums, coral decorations, candles and flowers.

CNB Lagoon General Manager Yann Masselot and Simpson Marine’s Managing Director Mike Simpson gave a speech at the event.

A total of 15 sail units and three power units were sold within eight months of her premiere at the Cannes Yacht Show 2016.

Masselot said: “The Seventy 7 comes as the beautiful result of years of research and discussions with our Lagoon 620 owners who were looking for a larger yacht as their next upgrade. Many of these owners are Asian and enjoy the space, stability, comfort and quality of our catamarans, and the devoted service support delivered by our local representative, Simpson Marine. Subsequently, it is not a surprise to us that 25% of the production of this new flagship has been sold to Asia.”

Lagoon Seventy 7 Has Her Asian Premiere In Hong Kong 1

(CNB Lagoon General Manager Yann Masselot, Simpson Marine's Marketing Director Ewa Stachurska and Managing Director Mike Simpson)

The features of the flagship include a fold out balcony, housed within the master cabin hull wall, and her flowing layout with various entertaining areas. Her interior décor by Nauta Design was enhanced by a stylish display by St. Louis (Hermes group) and Frette.

Simpson said: “After over 40 years in the yacht industry, I have been to many yacht shows and seen many yachts. It is rare for me to be swept off my feet by a new yacht, but as soon as I stepped aboard the Lagoon Seventy 7 at the world premiere in Cannes last September, I knew this yacht was a winner. I remember standing on the fold out terrace in the owner’s cabin and imagining myself sitting there having breakfast in some quiet Mediterranean anchorage. I was really hooked and even asked my Sales Director for the price and next delivery date!” 

Simpson Marine has sold two Seventy 7 catamaran yachts, to Singapore and Malaysia.