Heysea appoints Trader Marine as distributor in Malta
Published: Wednesday, 14 June 2017
Chinese shipyard Heysea Yachts has signed the Distributor Agreement with Trader Marine Yacht Services Ltd in the Malta region.
(Photos: Heysea Yachts - Malta)
Trader Marine was established in 1991 and has represented various marine brands in Malta, including Fairline Yachts and Riva Yachts.
It is the region's largest dedicated new and used boat sales centre, which buys and sells motorboats throughout Europe and also provides brokerage service.
Heysea Yachts and Trader Marine started discussions about possible cooperation. At Dubai International Boat Show in March this year, Heysea Chairman Allen Leng and Trader Marine Managing Director Edward Woods met and furthered the discussion.
Woods reviewed the scale models of Zoom 76ft and Asteria 108ft presented at the Heysea stand at the show and exchanged views of sale and marketing plan with Leng.
Woods said: “Heysea Yachts may be a new brand to Malta marketing right now but it will become a seriously competitive and popular brand there very soon, thanks to her revolutionary design, incredible performance, eye-catching interior details, preferential price and mentality of the entire Heysea team. I am glad to be involved in this team and witness the growth of this brand.”
Allen mentioned: “Malta is an optimum positioning as a premier yachting destination with high standard infrastructure and the yachting industry in Malta continues to grow due to the legal, commercial, financial and technical benefits of registering yachts under the Malta flag. We want to develop and expand our brand to this region but we know with the participation of local experienced corporate will speed up this process. Trader Marine will be our right choice because of his intentions, experiences and passions after talked to Edward.”
Heysea viewed Malta as the starting point to enter the European market for Malta’s long maritime tradition, the strategic location of the islands in the Mediterranean Sea, its natural harbours and people’s maritime skills.