Land Rover appointed host venue partner for Extreme Sailing Hamburg Act
Published: Wednesday, 02 August 2017
The Extreme Sailing Series will return to Hamburg for the third year from August 10-13 for the fifth Act of the 2017 season. Land Rover has been appointed as the Series’ Exclusive Automotive Partner.
(Photos: Lloyd Images / Extreme Sailing Series - Land Rover’s commitment to the Series extends to its sponsorship of two of the Series’ full-season entries, Land Rover BAR Academy and Red Bull Sailing Team)
In addition to on-the-water action, the free-entry public Race Village will feature a number of exciting Land Rover activations to entertain the thousands of spectators that are expected to attend the event.
Christian Uhrig, Marketing and Communication Director of Jaguar Land Rover Germany, said: "We are very pleased that the Extreme Sailing Series again features as a highlight in Hamburg's calendar of events. The event is sure to excite spectators with high-class sailing in a setting that creates a stadium atmosphere."
The British 4x4 manufacturer has been a partner of the Series since 2013, with the Extreme Sailing Series providing a platform to showcase the Land Rover brand through its sponsorship opportunities, both in the public Race Village and the VIP Extreme Club.
Andy Tourell, Series Event Director, said: "I have no doubt that Hamburg will, once again, deliver exhilarating racing on the demanding racecourse on the Elbe. We, at the Extreme Sailing Series, are delighted to announce that this year the Act will be presented by Land Rover.
"Our long-standing partnership remains as strong as when it was established four years ago, due to our shared core values. We are delighted to see that relationship continue to develop with collaborations such as this in Germany, one of Land Rover's key territories.”
The Land Rover Experience Zone, and the opportunity to test drive Land Rover vehicles, will allow guests to experience first-hand the on and off-road capabilities of the new Land Rover Discovery.
Land Rover's brand ambassadors and German actors Kostja Ullmann and Stephan Luca will be attending the event to get a taste of the Stadium Racing championship.
Land Rover's commitment to the Series extends to its sponsorship of two of the Series' full-season entries, Land Rover BAR Academy and Red Bull Sailing Team.
Uhrig added: "Of course, we'll be keeping our fingers crossed especially for the Land Rover BAR Academy. These young sailing talents have already proved to be strong contenders among the world and Olympic champions. Furthermore, they have recently won a prestigious trophy for the UK in their triumph in the Red Bull Youth America's Cup. This promises to be an exciting sailing event this August in Hamburg."
Act 5, Hamburg, presented by Land Rover, starts on 10 August with a day dedicated to media. The free-entry Race Village, which is located at the Hamburg HafenCity Cruise Centre (Chicagokai), will be open to the public from August 11-13.