Princess enjoys strong start to the boat show season
Published: Wednesday, 20 September 2017
Princess Yachts has emerged from the Cannes Yachting Festival with order books reaching a record 0.73 billion euros (0.64 billion pounds) at retail value, representing an 85% increase on 2016.
(Photo: Princess - Princess V58)
The manufacturer, which celebrated its 50th anniversary in 2015, has embarked on a 100million pound five-year investment programme to support its product launch and business development strategies.
The company's Executive Chairman, Antony Sheriff, said: "Our production capacity is now 100% sold for 2017, 90% sold for 2018, and 30% sold for 2019. The significant investments we are making will enable us to further expand our product range and offer unrivalled choice to our customers, as well as enhancing facilities and quality processes at our Plymouth home."
The Cannes Yachting Festival kick-started the boat show season in style for Princess, with the global launch of the Princess 62; within the same week, the Southampton Boat Show saw the global launch of the Princess 55.
The coming months will see a revitalised V Class portfolio – with the all-new V65 and V60 following the award-winning V58 and the new-style V40 launched in London earlier.
Meanwhile, the S Class range is strengthened with the all-new S78, adding to the S60 and the S65. Following these launches, there are plans for a further six new Princess model launches before the end of 2018.
Antony Sheriff also hinted at the forthcoming announcement of a different Princess product at Cannes.
Princess is also blazing a trail with innovation designed to enhance the yacht ownership experience. Princess Lifeline is a new 24/7 global SOS package offering medical and security assistance, powered by MedAire.
Every Princess yacht now comes with a two-year Princess Lifeline cover as standard for the well-being of Princess customers and their guests whilst aboard.