Fairline Yachts wins International Dealer Development Award
Published: Monday, 20 November 2017
British motor yacht manufacturer Fairline Yachts was the winner of the International Dealer Development Award at the annual METSTRADE Boat Builder Awards.
(Photo: Karl Gilding, Business Development Director at Fairline Yachts, accepting the International Dealer Development award)
Held at the National Maritime Museum in Amsterdam and organised jointly by International Boat Industry magazine (IBI) and METSTRADE, the Boat Builder Awards recognise business achievements in the global leisure boatbuilding industry.
With new simplified discount structures, overhauled dealer contracts and investment in digital asset management software, Fairline was commended for its close work with its global dealer network through launching a number of key dealer initiatives.
Russell Currie, Managing Director of Fairline Yachts, commented on the award win, “With the re-birth of Fairline Yachts, we had the opportunity to readdress Fairline’s relationship with its global dealer network.
“As a Fairline dealer for 20 years, improving this relationship is something which I feel passionately about and we are dedicated to creating a more productive, transparent relationship based on mutual trust and respect.
“We would like to thank the judges for their consideration and decision, along with every member of the Fairline team and dealer network for all of their hard work, which made this achievement possible.”