Ulysse Nardin continues sponsorship of Monaco Show
Published: Thursday, 21 December 2017
Swiss watchmaker Ulysse Nardin renewed its official sponsorship with the 2018 Monaco Yacht Show (MYS), highlighting a decade of collaboration with the superyacht event initiated in 2009.
(Photo: Patrick Pruniaux)
This sponsorship is, for Patrick Pruniaux, new CEO of Ulysse Nardin since September, a statement of recognition towards the luxury yachting community.
“Ulysse Nardin is proud to be the official sponsor of Monaco Yacht Show for the 10th consecutive year. The company’s earliest renown came from its links to the nautical world: its marine chronometers are among the most reliable, still sought by collectors around the world.
“Our seafaring heritage stretches back to 1846! MYS is a perfect partner for Ulysse Nardin, offering the brand the ideal environment to highlight its expertise, innovation and DNA.”
During the Show, the company will display its collections of luxury timepieces and the 2018 MYS model in limited series in the upper deck lounge, the exhibition-lounge area reserved for the luxury partners and participants.
Gaëlle Tallarida, Managing Director of the MYS, says: “The signature of the 2018 official sponsorship only three months after this year’s MYS is significant of Ulysse Nardin’s trust into the Show’s development strategy to liaise the brand with the superyacht clientele.
The MYS is the ultimate superyacht lifestyle rendezvous and we thank Ulysse Nardin for their active participation in the show’s success for ten years.”