Sunseeker announced as official partner of FIFA World Cup
Published: Thursday, 11 January 2018
Sunseeker International is an official FIFA partner for the upcoming World Cup tournament in Russia. The partnership was announced at the London Boat Show where footballing legend Sir Geoff Hurst and BT Sport’s Jake Humphrey were the British builder’s special guests to support the launch.
Sunseeker benefits from the access to the 2018 FIFA World Cup through its parent company, Dalian Wanda, which signed a Tier One partnership agreement with FIFA in March 2016.
As part of this agreement, Wanda will have access rights to all major FIFA competitions for the next 15 years, including the next four World Cup competitions.
The FIFA partnership allows Sunseeker to have major marketing and branding rights – which have never been witnessed in the marine industry before – and give clients access to some rare ‘once in a lifetime’ experiences.
Phil Popham, CEO of Sunseeker International, said: “We are absolutely thrilled to be partnering with the FIFA World Cup in Russia. The Wanda partnership has provided Sunseeker with access to the largest sporting event on the planet, which is just incredible.
“This is not only the most prestigious marketing initiative for Sunseeker but for the marine industry as a whole. It will allow us to create some fantastic experiences for our clients as well giving exposure to the Sunseeker brand.”