Princess to build on 2017 success
Published: Thursday, 01 February 2018
Global launches of Princess Yachts’ V65, V50 and S78 has started off the new year for the Plymouth-based shipyard, who in 2017 marked the highest turnover – with five new products launched and Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) increased by 75 per cent.
(Photo: The Princess V65 at Boot Düsseldorf)
In 2017, Princess recorded its most profitable year since 2013, with several new partnerships and experiences for customers including the Princess Lifeline powered by MedAir.
The order book at retail values currently hits at €750 million – 25 per cent higher than January 2017 – as Princess embarks on a GBP100 million investment programme in new products and facilities. The shipyard will continue the programme with three more launches this year, which details will be announced in the coming months.
Princess Yachts shone at this year’s Boot Düsseldorf. A global launch of the new flagship S78 showcased the yard’s partnership with NAIM Audio, a manufacturer of high-end audio systems. The other two launches, the V65 and V50, have marked a return to its V Class sport yacht.