Sanlorenzo Americas strengthen its strategies
Published: Monday, 26 March 2018
Following the Miami debut of the new SX88 crossover yacht specifically tailored for the Americas, Sanlorenzo has presented its new Americas team at the Palm Beach Boat Show.
The representative who has been able to strengthen the brand image in North and South America in the past 10 years, announced the appointment of Marco Segato as new Vice President of Sales of Sanlorenzo Americas.
“I am proud to be representing Sanlorenzo in a strategic market like the Americas, reinforcing and further valuing a leadership devoted to product and style innovation, outstanding client service and unique ability to perceive and meet the specificities of this market,” said Segato.
“Sanlorenzo is broadening the range of products, and consequently the potential client base: the focus now is in expanding our sales network of the Americas brand representatives and dealers.”
Following the departure of George Jousma, who successfully drove the sales growth and reputation for the brand over the past decade in North and South Americas, Sanlorenzo will leverage the collaboration with the Jousma family – having his son, Boomer Jousma, continue in his current role – as well as now head up the strategy for Sanlorenzo in the northeast US.
Sanlorenzo Americas will continue the brand objectives through its already established network in Canada, California, Mexico, Panama, Venezuela, and Peru, where 50 new yachts – totalling over €300 million – have been sold in 2017.