Benetti sets strong sight on Australia
Published: Wednesday, 04 April 2018
With noticeable spike in sales enquiries from Australia, Italian shipyard Benetti will make their presence strongly felt at the Australian Superyacht Rendezvous at Gold Coast City Marina and Shipyard from April 20-21.
(Photo: Benetti Fast 125 Skyler)
According to Peter Mahony, General Manager of Benetti Asia, the Australian Bureau of Statistics this month shows the incomes of Australia’s top-tier wealthiest households are growing 50 per cent faster than average households.
“Australians appear to have a natural and discerning affinity for Italian design, prestige and quality which, married with Benetti’s experience, capability, and value for money makes our yachts a perfect choice for luxury market boat buyers,” Mahony said.
“Further, Australia offers some terrific cruising grounds so it is understandable that buyers are looking for the ultimate in international yacht luxury, which Benetti is all about.
“We are thrilled to be a part of the Australian Superyacht Rendezvous and be able to talk first-hand to yachting enthusiasts about the Benetti lifestyle which we believe fits like a glove with Australian boating life.”
Benetti’s evolving presence in the Australian market has seen the development of some key partnerships including the recent strategic partnership with Gold Coast City Marina and Shipyard to ensure Benetti owners have priority access to a world-class ‘one stop shop’ for repairs and maintenance with a concentration of 80 onsite marine trades.
Some of the newest Benetti offerings the company hopes to sell in Australia in the near future include their steel-hulled displacement ‘BNow by RWD’ models designed in partnership with British design studio RWD and launched late 2017. They are available in four sizes, including the smallest B48, which is under 500GT, then 56, 63 and 68m.
(Benetti M/Y Seasense)
Mahony believes Australians will relish the design emphasis on ‘life on board’ including gyms, spas, beach clubs along with modern informal indoor and outdoor lounge areas that can be easily customised to an owner’s needs.
“In carefully considering the purchase of a yacht, we believe Australia is progressing well with extensive and impressive infrastructure that will lead it to become the next superyacht hotspot which we anticipate will drive demand for high-end luxury yachts with sophisticated offerings such as wellness spaces,” he said.
Benetti enjoys a long-lasting and close relationship in Australia with luxury motor yacht specialists, Geoff Lovett International.
Former owner, Geoff Lovett was involved in the first ever Benetti transaction in Australia in 1984. Since officially joining the Benetti brand in 2000, the brand has involved in several sales and purchases including a 56m vessel that was a three-year custom build – the first to be built and sold in Australia from Benetti’s Livorno shipyard in 2005.
Geoff Lovett International remains the authorised agent for Benetti in Australia and New Zealand.
One of Australia’s most notable Benetti yachts was the Mary-Rose, which was on show at last year’s Australian Superyacht Rendezvous. Mary-Rose was a 28.5m Delfino 93 which has just been sold and is due to be shipped to the Mediterranean. It was on the market for just over $6.9 million.
Established in 1873, Benetti designs, builds and markets semi-custom yachts from 28-45m and custom yachts up to or over 100m from its two shipyards in Viareggio and Livomo.