Groupe Beneteau shows progress of transformation strategy
Published: Thursday, 13 September 2018
Hervé Gastinel, Chief Executive Officer of Groupe Beneteau, highlighted progress made with the Group’s transformation strategy rolled out in line with the Transform to Perform plan launched in 2017 at the Cannes Yachting Festival.
(Photo: Beneteau - Beauvoir sur Mer yard)
Eight brands under the Group – Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo Yachts, CNB, Four Winns and Wellcraft – are presenting 69 boats at Cannes, including 13 world premieres and 16 yachts over 60ft. During the show, the company has also revealed a sporty line-up of its new catamaran brand, Excess.
“Better organised and focused on its business model, the Beneteau Group has sound financial foundations in place and an effective action plan to continue developing. As a market leader, we aim to continue moving forward, raising standards and imagining what has never been done before. I want the Group to become the global benchmark serving all boating experiences,” said Gastinel.
A number of major initiatives have been launched in 2017/18: the Leasyboat offer, inspired by the automotive sector and developed with partner SGB Finance; the Beneteau and Jeanneau boat clubs; and the Band of Boats platform launched in spring 2018, the first online community platform designed to establish relationships for purchasing, leasing and selling new or pre-owned recreational boats.
In three years, 88 out of the Group's 200 models have been renewed. For the 2018/19 season, the company has unveiled 32 new models, five of which will be announced during the season. Its Ship Control Technology has been fitted on the Beneteau Swift Trawler 47 and Prestige 590.
In July, Groupe Beneteau took a majority stake of Seascape and acquired Delphia Yachts, strengthening its position in the liveaboard monohull sailing and outboard motorboat segments. A second production site in Poland will be added to Delphia’s existing Ostroda facility, which has just been extended and is now the country’s largest site.
Given USA as a strategic market, the Group has reopened the Sport Plant, RBH’s second production site in Cadillac (Michigan) after being shut for 10 years. A new Financial Services offer has also been launched to aim at the American customers and dealers.
Asia-Pacific has also seen movements too – with reorganisation of all the region’s staff in a single office in Hong Kong, enabling the Group to further strengthen and expand its operations in the region.
Groupe Beneteau offers more than 200 recreational boats from sailing to motorboating, monohulls and catamarans. It employees 7,000 people, primarily in France, USA, Poland, Italy and China.