Sunseeker moves into aluminium yachts with Icon
Published: Thursday, 27 September 2018
Sunseeker has announced plans to move into the world of metal-built yachts. The British builder will partner with Dutch builder Icon Yachts to produce a new 49m yacht, the first of which will launch in 2021.
(Photo: Sunseeker - the new 49m yacht)
The new 49m tri-deck yacht focuses on space and flexibility. Features include the plunge pool on the main deck and the beach club with drop-down bulwarks and transom to create space for relaxing or entertaining close to water. Standard guest configuration is for 10 guests in five cabins, with scope for up to 12 to be accommodated depending upon layout chosen.
Sunseeker International Sales Director, Sean Robertson explained: “We have wanted to build larger vessels for some time. We know there is demand there for larger Sunseeker yachts as the 155 Yacht proved. The decision to stop building that model was a commercial one based on space and capacity and certainly not due to lack of demand, so we knew we needed to rethink our approach to this size of vessel and have spent considerable time looking at various opportunities.
“A move into metal also means there is no ceiling as to how big we can go in the future, but obviously this requires different expertise and so it was essential to find the right partner to support the project. Finding a yard that shared the same progressive, innovative spirit to create something truly special and, most importantly, one which will provide us with the flexibility to build a true Sunseeker was the challenge. We have certainly found all of that with Icon.”
Icon Yachts was founded in late 2005 by Ton Van Dam and a group of investor. The founders were then joined by business partners, including the company's current Chief Executive Officer, Jen Wartena. The shipyard developed a ‘blueprint’ hull that allows owners to fully customise their yachts from the waterline up.
“There is a great synergy between Icon and Sunseeker because we are combining both of our strengths; our capacity and metal yacht building capabilities with Sunseeker’s sales expertise and marketing power,” said Jen Wartena, CEO of Icon Yachts.
“I am confident about the partnership because for the past few years there has been a high demand for Dutch pedigree yachts in this size range. We believe the Sunseeker by Icon will revolutionise the industry in a positive way. It is an exciting period for Icon Yachts and this new partnership with Sunseeker is part of our ongoing growth strategy where we are investing heavily in facilities and people to improve our capability and capacity.”
The yacht will be built in the Icon yard in the Netherlands using a fast displacement hull design, but the naval architecture, design and engineering will be Sunseeker.