Published: Monday, 07 April 2014

Azimut Yachts has confirmed the appointment of Simpson Marine as its exclusive dealer in Beijing and Tianjin, China. As part of a new multi-year partnership agreement, Simpson Marine will open a dedicated sales office in the capital, Beijing as well as becoming the exclusive dealer for Azimut Grande yachts across the whole of China. The dealer will also launch new service facilities for Azimut owners in Tianjin, the largest coastal city in Northern China. 

The agreement builds on the company’s long-established partnership with Azimut, the Italian luxury yacht brand. Simpson Marine has now represented Azimut Yachts in Asia for 27 years, and has played a key role in building its reputation as the number one luxury yacht brand in the Asian market.

Azimut Renews Ties With Simpson Marine In China 

“We see this partnership agreement as a great opportunity for us to expand and consolidate Simpson Marine’s and Azimut’s presence in China. Azimut and Simpson Marine are long time partners, and this milestone will see that partnership go from strength to strength.” said Mike Simpson, Managing Director of Simpson Marine. “As interest in the yachting lifestyle continues to grow in China, we believe it is important that we have a presence in China’s capital city to support yacht buyers in this key market. We look forward to working closely with Azimut in the coming years to build on our past success and maintain Azimut’s leading position in this highly competitive market.”

As a result of the deal Simpson Marine, which celebrates its 30th anniversary this year, will continue to represent Azimut Yachts as exclusive dealer in Singapore, Malaysia, Hong Kong, Taiwan and Guangdong, Guangxi and Hainan provinces in China and will additionally become Azimut’s exclusive dealer in the capital, Beijing and the coastal city of Tianjin.

Simpson Marine offers a wide range of after-sales services and assistance for all Azimut yachts in the region and is supported by Azimut Yachts’ own offices in Hong Kong and Shanghai. Simpson Marine plans to open its Beijing office later this year.