Published: Thursday, 06 August 2015

Princess Yachts is launching a limited edition merchandise collection to celebrate the brands 50th anniversary. The collection has been co-developed in England by Jermyn Street shirt-maker Thomas Pink.

Princess Partners With Thomas Pink 1

Renowned Spanish illustrator Jaume Vilardell was commissioned to produce two images encapsulating the 1960's holiday-chic vibe to incorporate into the designs. The images feature a glamorous couple lounging by the pool, with their Project 31 yacht moored in the distance - the first model produced by Princess 50 years ago. 

"Seeking to work closely with a global leading luxury apparel brand that wouldn't compromise on handcrafted quality, we chose to work with Thomas Pink, and the detail seen in the collar design of the polo shirts demonstrates how fruitful the collaboration actually was,” says Princess Yachts Marketing Director Kiran Jay Haslam. “Additionally, we were delighted with our opportunity to thematically influence the 'Cheeky Fox' for a truly limited edition concept, an idea that Thomas Pink's creative team brought to the project to add a really unique touch.”

Reflecting the luxury, style and craftsmanship ethos at the heart of Princess' celebrated yacht design and drawing on Thomas Pink's tradition of quality and sartorial excellence, each piece has been designed using luxurious cotton piquet and silk fabrics from Italy. The three classic silhouettes are set to become must-have wardrobe essentials, allowing those who purchase them the opportunity to step into the coveted and elegant world of Princess Yachts. 

Princess Partners With Thomas Pink 3

As well as being the muse for the newly created merchandise, Project 31 has been at the centre of a dedicated restoration programme. Commissioned by Princess Yachts to celebrate the company's success over the past five decades, a team of Princess craftsmen have dedicated their time to lovingly restore her to her former glory. 

“We are really excited to see the new 'Princess 31@50 Collection' come to life and it is the perfect way to celebrate 50 years of the Princess brand,” says Haslam. “Capturing the essence of Princess from the 1960's to create understated, timeless and chic pieces, the collection showcases our vision to create distinctive products of unique quality and craftsmanship." 

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(Original Princess 31)

The Princess Yachts' limited edition merchandise collection will be available to purchase from September 2015 on the Princess website and will be unveiled and on sale at the Cannes Yachting Festival (Sept 8-13).