Sunseeker launches Project Menorca with BLUE
Published: Monday, 06 August 2018
Sunseeker has launched its first campaign Project Menorca, a marine conservation programme on the Balearic Island of Menorca, with its long-term charity partner The Blue Marine Foundation (BLUE).
(Photo: Sunseeker - Menorca)
The new partnership will support local fisheries in creating a model of sustainable fishing, establish a network of ‘eco-moorings’ to preserve seagrass beds, protect marine reserves by removing plastics and ‘ghost’ fishing nets, distribute recyclable bags across the island and recruit on-water rangers for various marine monitoring programmes.
Despite Menorca being declared a Biosphere Reserve by UNESCO in 1993, the island still faces increased pressure from unregulated fishing, tourism and pollution, while the current marine protection scheme is proven ineffective.
In addition, Sunseeker will also be supporting BLUE’s virtual Blue Marine Yacht Club (BMYC), launched in 2012 by His Serene Highness Prince Albert II of Monaco to unite the global yachting community in a mission to protect oceans.
The British builder offers three levels of membership with all revenue raised going directly to supporting BLUE’s work in Menorca. Dependent on the membership level, donors will be given the opportunity of having a guided tour of the Menorca project first-hand or at the highest level, naming rights to this or other projects.
BMYC has also developed its own eight-point ‘Charter’ which makes simple observations about how to reduce the impact of boating with little effort whilst supporting biodiversity and hence its sustainability. The code of conduct, which is promoted by Sunseeker, includes information on topics such as reducing damage from anchoring and mooring, stopping marine pollution, the recognition of protected areas, as well as diving and snorkelling best practice.
“We are passionate about the marine environment worldwide,” said Phil Popham, CEO of Sunseeker International. “We strive to be global leaders in all that we do and it’s important to us that we also do our part to help protect one of our most valuable resources, so that we – and future generations – can all continue to enjoy our precious time on the water. Our partnership with BLUE provides this focus and will lead to other projects worldwide.
“We recognise that there has been a real awakening in the leisure marine industry to be even more responsible and we have been at the forefront of this by encouraging everyone to make a positive impact on the health and well-being of our seas. By utilising the generosity and very unique qualities of the entire leisure marine industry including yacht owners from all brands, our dealers, suppliers and employees, we will be able to help reverse this dramatic decline,” he continued.
Clare Brook, CEO of BLUE, added: “Sunseeker’s inspirational and generous support will enable BLUE to enhance existing marine protection and establish new marine reserves around Menorca.
“Menorca’s waters are home to rare grouper, sharks, dolphins, whales, octopus and lobster. Tuna migrate to the area to reproduce and coastal seagrass beds shelter juvenile fish. These marine meadows also trap 35x more carbon than terrestrial forests. We hope that, through this partnership, Sunseeker and its supporters – people who really love and understand the sea – will be able to enjoy its unspoiled beauty for centuries to come.”
For more information on the project and to find out how you can help the cause, visit: www.sunseeker.com/blue